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The Gentle Power of Choice Architecture external link graphic
Can subtle features of everyday situations really enhance our health, wealth, and happiness? A new book shows that they can, and that it is possible to proactively structure situations to nudge us toward better choices while protecting, or even expanding, individual freedoms.
Subject(s): Marketing / Sales
Source(s): Capital Ideas
Author(s): Richard H. Thaler
Posted: 2008-09-11
# Views: 71
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