Averages are messy. We don’t just want to know what our average overall site conversion rate is based on all of the traffic we get. We want to know what our conversion rate is for those visitors who are highly targeted, separately from the conversion rate for those who are less targeted. This will really help us understand how we are truly performing with the traffic that has real motivation to buy what we offer.
Subject(s): IT / Internet / E-Business
Author(s): Melissa Burdon
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