Learning resources for MBAs & managers
 
 
Can asking a question in an ad increase sales?

A question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good.


Subject(s): Marketing / Sales, Advertising
Source(s): MarketingProfs
Author(s): Barry Densa
Posted: 2009-02-11
# Views: 185