No other M&A "case study" is more educative in demonstrating the importance of brand than the BMW-Rover debacle, which still has the power to make one wince. Narrated grippingly well by Brady and Lorenz, it goes a long way to explaining why we don't make that many cars any more in this country.
Subject(s): Mergers & Acquisitions
Author(s): Chris Brady, Andrew Lorenz
Posted: 2009-07-02
# Views: 48
