For a searchable repository of market data check out our Market Research Center

---

"Conjoint analysis is a popular marketing technique that marketers use to determine what features a new product should have and how it should be priced. Conjoint analysis became popular because it was a far less expensive and more flexible way to address these issues than concept testing.

The basics of conjoint analysis are not hard to understand. I'll attempt to acquaint you with these basics in the next 15 minutes so that you can appreciate what conjoint analysis has to offer. A simple example is all that's required."