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Mastering Sales Force Integration in a Merger
Companies can seize the opportunity in mergers by involving employees and customers in the integration process, retaining critical staff, generating momentum by quickly winning key accounts, and serving the right customers in the right way.
Subject(s): Marketing / Sales, Mergers & Acquisitions
Source(s): The McKinsey Quarterly
Author(s): Andy West, Tom Stephenson, Ajay Gupta
Posted: 2010-05-22
# Views: 106
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