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Although most companies realize that business units and the technology organization must be much more integrated, many don’t know how to make this happen. Leaders of business units sometimes have only a vague sense of technology’s value, while technology executives often fail to address issues in terms that businesspeople find meaningful. In an imaginary memo to a CEO, a chief technology officer proposes a solution: an annual report for technology, analogous to the annual report for investors and the broader market.

Subject(s): IT / Internet / E-Business
Source(s): The McKinsey Quarterly
Author(s): Driek Desmet, Tor Mesøy
Posted: 2010-06-12
# Views: 115