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The Consumer Decision Journey
Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
Subject(s): Marketing / Sales
Source(s): The McKinsey Quarterly
Author(s): David Court, Dave Elzinga, Susan Mulder, Ole Jørgen Vetvik
Posted: 2010-08-09
# Views: 258
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