Learning resources for MBAs & managers
 
 
Putting together a list of viable prospects, and ensuring that information about them is accurate and relevant, can be a daunting task. There are a myriad of list and contact vendors in the marketplace today, each with its own set of data.

But buying a marketing list that you have confidence in does not have to be a stressful process if you ask the right questions before you make a decision. Here are eight questions to ask vendors before buying a list.

Subject(s): Marketing / Sales
Source(s): MarketingProfs
Author(s): Chris Golec
Posted: 2010-10-30
# Views: 94