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The Use and Abuse of SWOT Analysis external link graphic
"A SWOT analysis consists of a candid compilation and appraisal of an organization's Strengths, Weaknesses, Opportunities and Threats. This technique is typically used in formulating and evaluating strategy. Unfortunately it is not often applied well and as a result; organizations rarely reap the full benefit of this process."
Subject(s): Strategy, Management
Source(s): Mack Management Consulting
Posted: 2002-06-29
# Views: 219
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