Strong Corporate Culture Leads to Strong Performance

PLEASE NOTE
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

It pays for a company to keep its word. Research suggests that companies with strong corporate culture have higher long-term returns.

Editor’s Note: I didn’t find the research, at least as portrayed in the article, to be too convincing, but the topic and concept are interesting and worth considering.

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