MBA Depot - Metaphor Marketing

Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?

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How Customers Think: Essential Insights into the Mind of the Market
How Customers Think: Essential Insights into the Mind of the Market
Metaphor Marketing
Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?
The Subconscious Mind of the Consumer (And How To Reach It)
Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. But how does a marketer reach the subconscious? Zaltman explains in this Q&A.

Subject(s): Marketing / Sales

Source(s): Fast Company

Author(s): Daniel H. Pink

Posted: 2002-12-02

# Views: 86

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