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Peter Drucker, in this interview with Context, says to forget the dictum, "know your customer." The key, he says, is to understand those who aren't your customers.

Editor's Note: A year after this interview, Context visited Peter Drucker for a follow-up interview. Read that at:
http://www.contextmag.com/archives/199903/Feature1ECONOMICSGOESTILT.asp?process=print

See Related:

Drucker Archives
The Age of Social Transformation
The Shape of Things to Come: An Interview with Peter F. Drucker
Meeting of the Minds
The Practice of Innovation
The New Pluralism
Peter Drucker on Making Decisions
Defining the Duties of the American CEO
Viewpoint: What Executives Need to Learn
Peter F. Drucker on a Functioning Society
The Practice of Management
Management Challenges for the 21st Century
Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings
Adventures of a Bystander
Innovation and Entrepreneurship
The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done
Peter Drucker
Peter Drucker
Peter Drucker
Peter Drucker
Audio Interview with Peter Drucker
Review of The Essential Drucker
Review of Management Challenges for the 21st Century
Foreword to The Daily Drucker by Jim Collins
My Life as a Knowledge Worker

Subject(s): Management, People

Source(s): Context Magazine

Author(s): Peter Drucker

Posted: 2003-05-06

# Views: 274

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