MBA Depot - Keeping Your Balance With Customers

Text Size:

A private message is waiting for you. Visit your message center to retrieve and respond

Recently Added

The following content was added since last week

Sponsors / Partners

Useful Links

Management
Free summaries of 400 management methods and 1500 management terms

Online custom term paper writing service

Find and compare online degree programs

Keeping Your Balance With Customers

Using the Balanced Scorecard approach, Robert S. Kaplan, of Harvard Business School, and David P. Norton analyze the four essentials of customer management: customer selection, acquisition, retention, and growth.

See Related:

Management Tools & Techniques
The Performance Management System: Turning Strategies into Results
Andy Neely (Guru Interview)
Managing Complexity
Putting the Scorecard to Work, Part One
Putting the Scorecard to Work, Part Two
What Are the Measures That Matter?
Partnering and the Balanced Scorecard
Balanced Scorecard and Sustainability
Fitting the Balanced Scorecard Into BPM
The 5 Simple Steps to Building an Award-Winning Balanced Scorecard
Designing a Strategy Implementation Monitoring System
Five Distinct Views of Scorecards - and Their Implications
Non-Requisite Organization: The Fallout from Using the "Balanced" Scorecard
A Learning-and-Growth Metric for Strategy-focused Organizations, Part I
How to Implement a Balanced Scorecard in 16 Weeks Revisited
RAVEÂ™: Integrated Value Management for Customer, Human Supplier and Invested Capital
Sustainability management With the Balanced Scorecard
The Balanced Scorecard and Corporate Social Responsibility: Aligning Values for Profit
Alignment: Using the Balanced Scorecard to Create Corporate Synergies
The 5 Simple Steps to Building an Award-Winning Balanced Scorecard
Success x 2
Running an activity-based analysis through the Scorecard provides an accurate cost and profit picture and enhances the ScorecardÂ’s ability to connect with operations. And the Scorecard prevents companies from drowning in ABC/M detail.
Managing the Alignment Process
An excerpt from the book Alignment: Using the Balanced Scorecard to Create Corporate Synergies by Robert S. Kaplan and David P. Norton
Strategy Execution and the Balanced Scorecard
Why Most Balanced Scorecards are Subverted

Subject(s): Management, Customer-Related

Source(s): HBS Working Knowledge

Author(s): Robert S. Kaplan, David P. Norton

Posted: 2003-11-11

# Views: 248