Creating student interest is an important, sometimes difficult, task facing all instructors. One way to stimulate students' interest is through the use of examples that are interesting and relevant to the students. As the most popular sport in the United States, football provides numerous opportunities for presenting potentially dry, intimidating, academic financial concepts in terms that undergraduate students may find more relevant, understandable, and interesting. In this paper, the author provides football examples to demonstrate various financial topics. These include: using time value of money techniques to examine player contracts; the similarities between specialists and sportsbooks (bookies); bondholder-shareholder conflicts and Hail Mary passes; how IPOs and ticket scalping are similar; gambling and the various forms of market efficiency; real options; and long-term contracts.