MBA Depot - You Can Bet on Idea Markets

Once an academic toy, idea markets are increasingly becoming a practicable business tool. Today software for idea markets is available from several vendors, and some firms and researchers have substantial experience in designing and running these markets. Corporations in Europe and the U.S. are beginning to apply these markets, from forecasting industry trends to picking merchandise categories that will be most popular with consumers.

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John McCallum
John McCallum

Subject(s): Knowledge Management, Best Practices

Source(s): HBS Working Knowledge

Author(s): Ajit Kambil

Posted: 2004-03-11

# Views: 53

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