MBA Depot - The Business of Managing Decisions

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If introducing a new product line creates a small probability of losing a few million dollars and a large probability of earning many billions of dollars, it seems clear that the new product line should be introduced. But does what we know about managerial decision making suggest that the new product line will be introduced?

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Roskin on Decision Making
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Subject(s): Management, Organizational Behavior

Source(s): Capital Ideas

Author(s): Christopher K. Hsee, Yuval S. Rottenstreich

Posted: 2004-04-22

# Views: 128

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