Learning resources for MBAs & managers
 
 
If introducing a new product line creates a small probability of losing a few million dollars and a large probability of earning many billions of dollars, it seems clear that the new product line should be introduced. But does what we know about managerial decision making suggest that the new product line will be introduced?

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Subject(s): Management, Organizational Behavior
Source(s): Capital Ideas
Author(s): Christopher K. Hsee, Yuval S. Rottenstreich
Posted: 2004-04-22
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