High-performance businesses know that mastery in sales management is critical to success-to increasing share of the customer. Yet Accenture research has shown that many executives do not have the confidence that their sales organization is fully prepared for the challenge. Executives know that effective selling involves more than good processes and information systems; it involves developing the right people with the right skills and incenting the right behaviors. It is possible to change sales behaviors and align them with your strategic objectives. Here's how.