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Marketing via Stories: The Selling Power of Narrative in a Conceptual Age

As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be considering how consumers take in our messages.

Today, storytelling - in its many forms - is one of the most powerful tools for presenting the truths of your product, service, or brand.

See Related:

Barrier to Exploration? The Role of the Narrative in Corporate Decision-Making (.pdf)
Once Upon a Time
Creating Change Through Strategic Storytelling
Storytelling: Passport to Success in the 21st Century
Storytelling for Good Causes
A podcast from the Center for Social Innovation.
Alan Parr and Karen Ansbaugh
Alan Parr and Karen Ansbaugh
Alan Parr and Karen Ansbaugh
How to Win Favour and Influence Staff

Subject(s): Marketing / Sales

Source(s): MarketingProfs

Author(s): Andrea Learned

Posted: 2007-06-08

# Views: 50

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