"Handsomely-bound strategic plans are a dime a dozen, but successfully implemented ones are rare. Similarly, many managers and executives know what they should do to achieve better employee and firm performance, but seem stymied when it comes to execution and action. Why is there such a big disconnect between many firms' strategic knowledge and their actions? This book, written by two of Stanford University's foremost organizational behavior scholars, is invaluable for any manager who has ever struggled with strategy implementation." - Dr. Karen Schnietz (Graziadio Business Report)