Customer Psychology Frameworks

One of the first rules in making your business successful is to know your target audience or, to be more specific, who your customers are. Therefore, it is imperative that businesses should look closer at their customers: who they are, what they want, what motivates them, what drives their decisions… basically, businesses should have a clear idea what makes their customers tick.

When we speak of psychological models in understanding the customer, it involves trying to understand their motivations and their need for recognition. These frameworks and models are more qualitative in nature, since they are mostly derived from sociological and environmental factors, such as culture, social influences, and the like.

In this article you will learn about 1) the basics of customer psychology, 2) the behaviorism perspective on customer psychology, 3) the cognitive approach to customer psychology, and 4) the cognitive-behavioral perspective on customer psychology.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »