Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013 Jul 15, 2009 / 92 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postAtanu Chaudhuri, Craig Giffi, Kumar Kandaswami, Shalabh Kumar SinghNext post →The Successful Expatriate Leader in ChinaMore Related PostsHyper-Personalization for Customer Engagement with Artificial IntelligenceChip HeathUnlock the Power of Money Words: How Founders Can Write Copy That ConvertsMarketing appeals to consumers’ hearts, minds and past experiences — not necessarily in that orderAuthor Talks: Peter Fader and Michael Ross share their playbook for customer centricity