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Advertising Industry Resources
Links (11)
- Ad Age Data Center
- Ad*Access and The Emergence of Advertising in America
- AdFlip.com
- Advertising Electronic Reading Room
- Advertising World
- Agency Preview
- agencyfinder.com
- Emergence of Advertising in America: 1850-1920
- Go Toast
- Measurement and Analysis of the B-to-B Market
- The Advertising Media Internet Center
Articles (28)
- 8 Ways to Make Your Direct Marketing Copy Work Harder
- Accounting For Tastes: A Simple Theory of Advertising As A Good Or Bad
- Ad Placement: You're Getting Warmer
- AdRelevance State of Online Advertising Report (.pdf)
- Advertisers Seek More Bang For Their Web Bucks
- Banner Ads Click with Consumers: Online Advertising for Customer Retention
- Better Methods
- Beyond Price/Position: The SEM Strategy Loop
- Claude Hopkins' "Scientific Advertising"
- Corporate Logos for Sale: How to capture the real value from sponsorship marketing
- Creating Online Ads We Want to Watch
- Debunking the Myth of the Older Consumer
- Getting Old Economy Advertisers to Ante Up Online
- Internet Advertising: Think Small, Grow Big
- Jupiter Media Metrix's Rudy Grahn on Direct Response Versus Branding
- Just Like Certs Mints (Online Advertising)
- Laughing All the Way to the Bank?
- Living Up and Down the Dial
- Meeting the Needs of Traditional Advertisers
- Response rates are down all over!
- Sixteen Proven Techniques for Better B2B Sales Leads Generation with Print Advertising
- Stargazing
- That Ad is So EntertainingÂ…But Can It Sell? Who Knows
- The 12 Kinds of Ads
- The Darwinian World Of The Infomercial
- Truth Is, Marketing Is Facing a Crisis
- When Enough Is Enough: The Repetition Impact in Advertising
- Will Online Ads Ever Click?
Thought Leader Interviews (3)
Market Research (246)
- 10% of Search Ad Clicks From Mobil
- A Changing of the Online Advertising Guard
- A Future for Advertising Online
- A Future for Interactive Advertising in the UK
- Acceptance of Top Banner Sizes
- Ad Agencies Thrive on Digital Revenue
- Ad Networks Surge, CPMs Plunge
- Ad Revenues up 7% in Q1 2003
- Ad Specialties Industry Statistics
- Ad Spending Growth in 2002
- Ad Spending in Japan
- Ad Spending in UK
- Ad Spending Rising around the World
- Advertisers Using Webcasts
- Advertising Enjoys Worldwide Health
- Advertising in a Economic Recession
- Advertising Is Coming Back!
- Advertising Market Status and Forecast
- Advertising Spending in the US, by Category and Media
- Advertising Spending Worldwide
- Affiliate Marketing 2010
- Are Internet Ad Prices Slipping?
- Are Web Mail Sites Best for Ads?
- As Ad Spending Rises, So Does Net's Share
- Average Click-Through Rates for Online Ads Worldwide
- B2B E-Mail List Prices Falling (a Little)
- B2B Online Advertising Up
- Behavioral Targeting Ad Spending
- Blog, Podcast and RSS Advertising Surge Ahead
- Brand Building Online
- Branding Benefited by Banners
- Branding Getting Its Day Online
- Broadcast TV Ad Revenues Down 12.8% in Q209
- Building Brands Online: An Interactive Advertising Action Plan
- Career Sites Cutting into Newspapers' Niche
- China to Become the No. 2 Ad Market in the World
- Classified Advertising Market
- Click Fraud Rate Climbs to 16.6% in Fourth Quarter
- Click Fraud Reportedly Up
- Click Fraud Rises in Q1 2010
- Click, Click, Click - FRAUD!
- Clutter Kills Online Advertising
- Consumer Promotion Spending
- Consumers and Permission-Based E-Mail
- Corporate Sponsorship Market in North America
- Cost per Lead for Various Direct Marketing Methods
- Costs of Blocking Legit E-Mail To Soar
- CPM, CTR, CPA, Etc.
- Dayparts Online
- Digital In-Theater Ad Spending Grows
- Digital Out-of-Home Spend to Hit 3.7B in 2013
- Digital Pushes Cinema Screen Ad Market
- Digital Signage Market Lighting Up
- Direct Mail Drop
- Direct to Climb to 54% of All Ad Spend
- Direction of Local Directional Online Ad
- Discounts, Contests Drive Online Promos
- Display Spending Begins to Catch Up with Search
- Drivers of Online Advertising
- E-Ad Revenue up 1.9% in First Half 2002
- e-Advertising Spending Breakdown
- E-mail Advertising Spending
- E-Mail Click-Throughs Climb in Q3 (2002)
- E-Mail Format: Which Way to Go?
- E-Mail Marketing Delivery Rates Grow From One Year Ago
- E-mail Marketing Holds Steady in Q2 2003
- E-Mail Marketing Spending in the US
- E-Mail Marketing to Gain Favor in Europe
- eAdvertising Breakdown / Online Recruiting Spending
- eAdvertising Growth in 2000
- eAdvertising Pricing Model Breakdowns
- Email Marketing Metrics, Q1 2004
- eMarketer Sees Even Faster Online Ad Growth in 2005
- Global Mobile Advertising Spending Forecast
- Google and Yahoo! Still Take More Overall Online Ad Dollars
- Google Remains King as Search Spending Climbs
- Gross Rating Points (GRPs ) of Top 25 US Web Sites, TV Shows, and Magazines
- Growth Continues for Online Ad Spending in 2003
- Has Paid Search Peaked?
- House Ads Statistics
- How advertising drives the economy
- How Consumers Prefer to Receive Advertising - a New Segmentation
- How Much Ads Cost
- In Ads They Trust?
- In-Theater Ad Spending Grows
- Industry Spending on Interactive Marketing
- Informercial Industry (U.S.)
- Internet Advertising in Asia
- Internet Radio Advertising to Increase Tenfold by 2009
- JPMorgan Forecasts A 10.5 Percent Rebound In U.S. Display Advertising in 2010
- Junk Mail Is Alive and Growing
- Latin America Internet Advertising
- List Rental Prices Down, Use of International Lists Rises
- Local Advertising Spending (US)
- Local Search Seen Setting the Pace
- Local Web Ad Market to Wind Up, then Down
- Many Permission E-Mails Still Don't Get Through
- Marketing Expenditures and Challenges
- Measurement and Analysis of the B-to-B Market
- Measuring the Value of eAdvertising
- Mobile Ad Market on a Roll
- Mobile Ad Revenues to Hit $1.5B by 2013
- Mobile Advertising Set to Double
- Mobile and Social Media Ad Spending Small But Getting Bigger
- Mobile Marketing Spend to Sextuple 2010-2015
- Mobile Retail Expected to Top $12B in '14
- More Online Ad Info
- More Strong Ad Numbers in 2004
- More Trouble for the Click-Through
- Multiple Online Ad Placements Impress
- Nearly 70,000 online ads in April
- Online Ad Impression and Use of House Ads
- Online Ad ROI
- Online Ad Spending 2001
- Online Ad Spending Consolidates Among Search, Banners, Video
- Online Ad Spending Forecast
- Online Ad Spending Grows over 38.9% Since Q1 2003
- Online Ad Spending Hits New Record
- Online Ad Spending Slows but Grabs Market Share
- Online Ad Spending to Outpace Overall Ad Market Growth
- Online Ads - What Works?
- Online Ads Spark Nearly as Many Searches as Clicks
- Online Advertising
- Online Advertising Continues to Evolve - View-Throughs vs. Click-Throughs
- Online Advertising CPM Rates Falling
- Online Advertising Estimating Discrepancies
- Online Advertising Findings
- Online Advertising Forecast
- Online Advertising Grows Up
- Online Advertising in 2002
- Online Advertising on a Rocket Ride
- Online Advertising Revenue by Format
- Online Advertising Revenues Hit a Record High in 2005
- Online Advertising Spending in Selected Western European Countries
- Online Advertising Spending Up Again
- Online Advertising Statistics
- Online Advertising Statistics - 8/00
- Online Advertising: Looking Back and Ahead
- Online Classified Ad Spending
- Online classified ad spending grows 38%
- Online Search Ad Spending in the US
- Online Search Keyword Prices
- Online Video Ad Market Growing, Still Small
- Online Video Advertising: Not an Oxymoron Anymore
- Online Vs. Traditional Advertising
- OOH Ad Revenue Jumps 7% in Q3 2010
- Opt-In Email - Consumer Attitudes and Responses
- Opt-In Email - How Much is Too Much?
- Out-of-Home Video Ad Spend to Reach $2.25B in 2011
- Outdoor Advertising Industry
- Overall US Advertising Declined in 2001
- Pay-Per-Click Fraud Rate Hits 16.2% in Q3
- Percentage of total measured U.S. media spending by industry
- Performance of Online Ad Tacticts According to US Marketers
- PIB: Magazine Ad Revenue, Pages Down
- Podvertising
- Pop-Ups Work
- Positive Signs for the Ad Industry
- Product Placement on the Rise
- Promotional Giveaways Better than Traditional Media Ads
- PubMatic AdPrice Index
- Revenues per E-Mail Delivered by Retail and Catalog Companies
- Rich Media Ads, CTRs Up in 3Q
- Sales Driven by Direct-Response Television
- Search Engine Advertising Market
- Search Engine Advertising Slump?
- Search Engine Marketing (Keyword Search) Market
- Search Engine Marketing (SEM) Market
- Search Engine Marketing Professional Organization (SEMPO)
- Search Moves Online Ad Mountain - US Online Ad Spending
- Search Powers Online Ad Revival
- SEM Spend to Top $26B by 2013; Cannibalizes Print Media
- Share of Ad Spending by Medium - September 2007
- Shhh! How Paid Search Really Affects Traffic
- Small Businesses Advertising Online
- Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend
- Social Media Ad Spend to Reach $8.3 Billion by 2015
- Streaming Advertising Market
- Streaming and Rich Media Advertising
- Streaming Media a River of Online Ad Revenue
- Strong Future for Yellow Pages Advertising
- Targeting Boosts Low Facebook Click Rates
- Television Ad Spending Dropped on 9/11
- Television Advertising and Alcohol
- Television Advertising Effectiveness
- Text, HTML and Rich Media: Which Format Works for E-Mail Marketing?
- The Cost of Keywords
- The Declining Importance of Click-Throughs
- The Medium Shapes the Message
- The New Networks
- The Price of a Marketing Lead
- The Unstoppable Surge of Search Advertising
- Top 50 Ad Network Rankings, May 2007
- Total US Ad Spending
- Traditional Media Ad Spending Plateaus
- TV Ad Revenues Drop 12%
- TV Ad Spending Largely Unaffected by Growth Online
- Twitter Ad Revenues
- U.S. Ad Spending Q1 2002
- U.S. Direct Marketing Spending
- U.S. Local Advertising Market
- U.S. Mobile Ad Revenues To Reach Nearly $3 Billion By 2014
- U.S. Online Ad Growth Underway
- U.S. Online Ad Spending Forecasts
- U.S. Online Advertising Expected to Grow 14 Percent in 2010
- U.S. Online Advertising Spending 1996-2003
- U.S. Quarterly Revenue for Online Advertising Q198 - Q201
- UK Accepts SMS Adverts
- UK Online Ad Spending Soars
- Update on US E-Ad Spending
- US Ad Market Should Rebound in 2002
- US Ad Spending By Media and National vs. Local
- US Ad Spending Update
- US Advertising by Media
- US Advertising Revenues, by Media, 2006
- US DOOH Spending On Track for 15% Growth
- US Media Industry Spending, by Segment
- US Mobile Ad Spending Soars Past Expectations
- US Online Ad Spend Poised to Grow 20% in 2011
- US Online Ad Spend to Close in on $40 Billion
- US Online Ad Spending Update (Q2 2002)
- US Online Advertising Revenues by Format
- US Online Advertising Revenues, by Format, First Half 2007 and 2008
- US Online Advertising Spending, by Vehicle, 2000-2001
- US Online Display Ad Spending Share by Format
- US Online Video Advertising Spending
- US Print and Internet Yellow Pages Expenditures
- US Search Advertising Spending
- Video Ads Are Streaming Online
- Web Leads in Reaching Business Execs
- Web to Pass Papers As Key Ad Segment
- Web: One Tenth of Trillion Dollar Marketing Spend
- When E-Ads Leave a Bad Impression
- Where Is Mobile Marketing Headed?
- Wireless eAdvertising Market Forecast
- Word-of-Mouth Marketing Spending to Top $1 Billion in 2007
- Word-of-Mouth Spending to Reach $3 Billion by 2013
- Wordlwide Sponsorship Spending 2000
- Worldwide Ad Market Approaches $500 Billion
- Worldwide Ad Spending to Top $400 Billion
- Worldwide Advertising Spending
- Worldwide Advertising Spending, by Media 2005-2008
- Worldwide Internet Advertising Spending to Surpass $106 Billion in 2011
- Worldwide Online Ad Spending
- Worldwide Yellow Pages Industry Grows to $100 Billion
- Yellow Pages Expenditures
Associations / Organizations (3)
Other Useful Resources
- Yahoo! Industry Center
- Industry Tutor
- First Research - Industry analysis and market research reports geared toward sales professionals
- BizMiner — marketing and financial profiles of over 16,000 business categories in the United States
- Career Guide to Industries (U.S. Dept. of Labor)
- HBS Baker Library Industry Guides
- Business.com Industry Analysis Category
- Industry Research Desk
- Industry Portals & Hubs - links to over numerous industry portal and hub websites
- Vault.com - Research Industries Section
- WetFeet Industry Profiles
- Hoovers - Online corporate and industry research site
- IndustryClick - Collection of Industry Portals
- CFO's Cost Management Survey
Find Useful Industry Resources About:
- Accounting
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- Aerospace & Defense
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- Airlines
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- Application Service Provider
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- Communications
- Computer Services
- Construction
- Consulting
- Consumer Electronics
- Consumer Products
- Direct Marketing
- Education / Training
- Entertainment/Media
- Environmental Services
- Finance / Banking
- Food Products/Service
- Gambling
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- Government
- Grocery
- Healthcare
- Hospitality
- Industrial Products
- inflation
- Information Technology
- Insurance
- International Trade
- Investing
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- Law
- Manufacturing
- Military
- Music
- Non-Profit
- Other
- Paper & Lumber
- Personal Computer
- Personnel / Staffing
- Petro / Chemical
- Pharmaceutical
- Photography
- Printing Services
- Public Relations
- Publishing
- Real Estate
- Retail
- Semiconductor
- Service
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- Sports & Recreation
- Steel / Metals
- Student
- Telecommunications
- Transportation
- Travel/Leisure
- Utilities
- Venture Capital
- Web Hosting
- Wine / Spirits