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54Articles 20Recommended Books 7Business Images 1Links 3Thought Leader Interviews 10Prospective MBA Resources 41Market Research 4Member Contributions 6Audio/Video 45Business Quotations 3Related Content

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Free summaries of 400 management methods and 1500 management terms

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Direct Marketing Industry Resources

Links  (5)

• Baier Stein Direct
• Direct Marketing Association (The DMA)
• Direct Marketing Tips From the Pros
• MailersClub
• VerticalResponse iBuilder Postcard

Articles  (2)

• 12-Step Foolproof Sales Letter Template
• The Test Test

Market Research  (7)

• 15% of B2C E-Mails Don't Get Thru
• Consumers Shift from Catalogs to Web
• Direct Marketing Industry Statistics
• E-Mail Marketing Industry
• E-Mail Marketing: CTR down, Bounce-Back Rate up
• E-Mail to Hurt Offline Direct Marketers
• unsolicited commercial e-mail (UCE a.k.a. Spam) Numbers

Associations / Organizations  (0)

• Associations Gateway
• Associations Unlimited CD-ROM

Other Useful Resources

• Yahoo! Industry Center
• Industry Tutor
• First Research - Industry analysis and market research reports geared toward sales professionals
• BizMiner — marketing and financial profiles of over 16,000 business categories in the United States
• Career Guide to Industries (U.S. Dept. of Labor)
• HBS Baker Library Industry Guides
• Business.com Industry Analysis Category
• Industry Research Desk
• Industry Portals & Hubs - links to over numerous industry portal and hub websites
• Vault.com - Research Industries Section
• WetFeet Industry Profiles
• Hoovers - Online corporate and industry research site
• IndustryClick - Collection of Industry Portals
• CFO's Cost Management Survey

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• Paper & Lumber
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