Pharmaceutical Industry Resources
Articles (1)
Cases (6)
- Marketing Strategies in the Competition Between Branded and Generic Antibiotics (A): Clamoxyl in 1996, (B): Augmentin in 2002
- Post-Merger Integration: How Novartis Became No. 1
- Ranbaxy Laboratories Limited: At the Crossroads
- Rhodex-Puguet S.A.
- The Rocky Road from Startup to Big-Time Player: Biogen's Triumph Against the Odds
- Zantac (A&B)
Thought Leader Interviews (1)
Market Research (16)
- Buying OTC and Rx Drugs Online
- Chinese Drug Market
- Chinese Pharmaceuticals Market
- Online Drug Sales Stats
- Online Pharmaceuticals Market Stats/Predictions
- Online Pharmacy Sales - 1999
- Over-the-counter (OTC) Pharmaceuticals Market
- Pharmaceutical Advertising Spending by Medium
- Pharmaceutical Industry and Plant-Based Drugs
- Pharmaceutical Industry Statistics
- Pharmaceutical Marketing Expenditures
- Pharmaceutical Sales Stats
- Pharmaceutical Sales via Direct Marketing to Reach $10.6B in 2008
- US Pharmaceutical Market
- US Prescription Drug Sales Grow Slowly
- Web Swallows Chunk of Prescription Sales
Associations / Organizations (3)
Other Useful Resources
- Yahoo! Industry Center
- Industry Tutor
- First Research - Industry analysis and market research reports geared toward sales professionals
- BizMiner — marketing and financial profiles of over 16,000 business categories in the United States
- Career Guide to Industries (U.S. Dept. of Labor)
- HBS Baker Library Industry Guides
- Business.com Industry Analysis Category
- Industry Research Desk
- Industry Portals & Hubs - links to over numerous industry portal and hub websites
- Vault.com - Research Industries Section
- WetFeet Industry Profiles
- Hoovers - Online corporate and industry research site
- IndustryClick - Collection of Industry Portals
- CFO's Cost Management Survey
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