If you want to reduce the amount of waste from packaging that goes to landfills, you can move incrementally. But now you need to actually optimize things at a higher level. Like, why do you need packaging at all? Do you just need it to protect the product or is it a marketing consideration for distinguishing your products from those of your competitors? Maybe you can achieve these marketing goals with a different technique. Sustainability requires you to look at things with a different kind of lens.
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