Kathy Nieland

If you want to reduce the amount of waste from packaging that goes to landfills, you can move incrementally. But now you need to actually optimize things at a higher level. Like, why do you need packaging at all? Do you just need it to protect the product or is it a marketing consideration for distinguishing your products from those of your competitors? Maybe you can achieve these marketing goals with a different technique. Sustainability requires you to look at things with a different kind of lens.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »