This article – a specially abridged version of a full case study – describes how the company went from the brink of disaster to becoming one of the world’s leading airline companies.
Content: Case Study
Authors: Heike Bruch, Sumantra Ghoshal
Source: “European Business Forum (EBF)”
Subjects: Industry Specific, Management
Industry: Airlines
Company: Lufthansa
Authors: Heike Bruch, Sumantra Ghoshal
Source: “European Business Forum (EBF)”
Subjects: Industry Specific, Management
Industry: Airlines
Company: Lufthansa
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