Although good execution is essential for defending market share in fiercely contested markets, and thus for capitalizing on the corporate portfolio’s full-market-growth potential, it is usually not the key differentiator between companies that are growing quickly and those that are growing slowly. These findings suggest that executives ought to complement the traditional focus on execution and market share with more attention to where a company is—and should be—competing.
Content: Quotation
Authors: Mehrdad Baghai, S. Patrick Viguerie, Sven Smit
Source: “McKinsey Quarterly”
Subjects: Best Practices, Management, Strategy
Authors: Mehrdad Baghai, S. Patrick Viguerie, Sven Smit
Source: “McKinsey Quarterly”
Subjects: Best Practices, Management, Strategy
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