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Displaying 1 to 1 (of 1) Cases Results

1. Truvia's Test: Can Diet Sweeteners Go Natural?
When supersecretive agriculture giant Cargill decided to attack the no-calorie-sweetener market dominated by Sweet'N Low, Splenda, and Equal, it sent its best marketers and scientists to basement war rooms and covert labs. Only now can the inside story of Truvia -- and its unlikely success -- be told.
Subject(s): Marketing / Sales, Industry Specific
Source(s): Fast Company
Author(s): Ben Paynter
Posted: 2012-02-28
# Views: 44
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