Testing is a more important factor in direct marketing success than ever. Yet we've seen marketer after marketer limit or eliminate the amount of testing they do. And major marketers fail to look at issues that can have the largest impacts on their businesses. Hence, this Test Test.
Subject(s): Marketing / Sales
Industry: Direct Marketing
Source(s): MarketingProfs
Author(s): Lee Marc Stein
Posted: 2002-04-03
# Views: 121
