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Search Results for Entertainment/Media: 2 Entries Found




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Displaying 1 to 2 (of 2) Articles Results

1. Broadband Media: Look Before You Leap
The bad news: broadband's technology, infrastructure, and economics are still inadequate. The good news: broadcasters are far more secure from attack than they were at the dawn of the World Wide Web.
Subject(s): Industry Specific
Industry: Entertainment/Media
Source(s): The McKinsey Quarterly
Author(s): Scott A. Christofferson, Michael A. Gatzke
Posted: 2001-12-14
# Views: 48
2. Using Mobile Phones to Boost TV Ratings
To realize the benefits of interactive technology, broadcasters and mobile carriers must work on their own interaction.
Subject(s): Industry Specific
Industry: Entertainment/Media
Source(s): The McKinsey Quarterly
Author(s): Jacques R. Bughin
Posted: 2005-02-17
# Views: 57
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