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Displaying 1 to 1 (of 1) Cases Results

Note: INSEAD used to offer free evaluation copies of their cases. They no longer do...
Its signature orange logo has made the "easy" brand one of the most recognizable in Europe - a stunning feat given that easy made its debut as recently as 1995. What began with easyJet has expanded to include easyCar and easyInternet. Now the company's New Ventures Team must decide whether the no-frills, low-cost concept can be successfully applied to movie theatres, explains Professor Yves Doz in this Case Study.

Subject(s): Entrepreneurship, Marketing / Sales
Industry: Entertainment/Media
Source(s): INSEAD
Author(s): Yves Doz, Anita Balchandani
Posted: 2007-11-08
# Views: 473