Note: Darwin Magazine is now dead. Some articles are moving to CIO. I will try to update the links when I have time...
This interesting article can be thought of as an industry piece (Gambling), a marketing piece (how a company/industry famous for poor service and nonexistent customer loyalty turned things around), and an IT piece (the undertaking discussed was major in IT terms). Worth a read.
Editor's Note: read "Gambling on Customers" in The McKinsey Quarterly, which interviews Harrah's CEO Gary Loveman
http://www.mckinseyquarterly.com/links/5676
Subject(s): Marketing / Sales, Best Practices
Industry: Gambling
Source(s): Darwin Magazine
Author(s): Meredith Levinson
Posted: 2001-05-09
# Views: 231
