For a searchable repository of market data check out our Market Research Center
So many products, so many brands, so many prices - consumers today are almost blinded by all the choices at the supermarket. Marketers draw consumers' eyes to their products through point-of-purchase (P-O-P) marketing. Researchers use eye-tracking studies to measure how successful marketers are at zoning customers in on their products on the store shelves. Scott Young and Professors Pierre Chandon and Wesley Hutchinson examine the validity of these studies and suggest a way to improve them.
Subject(s): Marketing / Sales, Market Research
Industry: Grocery
Source(s): INSEAD Knowledge
Author(s): Pierre Chandon, J. Hutchinson, Scott Young
Posted: 2001-09-01
# Views: 130
