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Note: INSEAD used to offer free evaluation copies of their cases. They no longer do...

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Product returns have existed since the first time anyone manufactured a product. In the 'customer-is-always-right' culture of the US, product returns are increasingly eating into profits, leading manufacturers to develop a returns strategy. In this new Case Study, Professors Van Wassenhove and Guide, and Neeraj Kumar look at the issue within HP's inkjet product line.

Integrating Hewlett-Packard and Compaq may have been the easy part. Can HP now beat Dell and IBM at their own game?

The secret to excellence lies in doing many things well. It also requires staying focused on the goal even when tempted to do otherwise.

Editor's Note: this article is from 1998 but for those not too familiar with Dell it will be of value.

Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer's future lie? An interview with HBS professor David Yoffie.

When growth slowed in Y2K, the computer maker's leaders realized they needed to redesign their win-at-all-costs culture.

For most businesses, warehouses full of stuff are a kind of security blanket. But Dell has replaced inventory with information, and that has helped turn it into one of the fastest, most hyperefficient organizations on the planet. Here's how Dell uses speed as the ultimate competitive weapon, and why rivals may never be able to catch up.