No matter how quickly-or how dramatically-a company's competitive environment might change over time, it must hold two things constant: its sense of purpose and its commitment to creating "mutual advantage" for stakeholders. According to John Browne, group CEO of global energy giant BP, an unwavering focus on these objectives enables organizations to adapt to their competitive landscape-and in turn sustain shareholder value. Watch a video of his presentation at Stanford Business School.
Subject(s): Management
Industry: Petro / Chemical
Source(s): Stanford University
Posted: 2005-07-12
# Views: 62
