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This article was written in August, 2000 and examines the births and personalities of a handful of New Economy magazine start-ups, including:
- Red Herring
- Business 2.0
- The Industry Standard
- Fast Company
- Upside
- eCompany Now
You'll notice that some of these have perished and likewise the article isn't that fresh, but it is an interesting chronicle of an important historical period for the business world.

Are you in the market for an International Standard Serial Number (ISSN)? Just like an ISBN, which is the standard identifier for book titles, an ISSN can be used for publications which are issued in parts, usually bearing issue numbers and/or dates (a serial is expected to continue indefinitely). For example, if you are publishing an e-book that you expect to update annually, obtaining an ISSN gives you a standard identifier (think of it as your publication's social security number) that does not have to be renewed every time you issue a new version. The ISSN is the accepted means of product identification - useful if you plan to introduce your work to the larger world of syndication or sales. There is no cost to obtain or use an ISSN, and application can be handled online at this website. [WDFM Annotation]

The inefficient, tradition-bound, $4 billion trade-book industry is using the Internet to unlock an additional $2 billion-plus.

Editor's Note: this article claims to identify a number of Internet axioms worth consideration by dot-com startups and traditional retailers alike. I didn't find those at all persuasive or helpful. What I did find interesting was the detailed description of the publishing industry.