As many executives embrace the idea of a true "single version of the truth" about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven't reached this goal.
Subject(s): IT / Internet / E-Business, Customer-Related
Source(s): BetterManagement.com | (Baseline Consulting)
Author(s): Jill Dyché
Posted: 2006-05-02
# Views: 19