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Displaying 1 to 1 (of 1) Articles Results

1. A.‘Parsu' Parasuraman - Spotlight Interview
Find a wide selection of interviews with business luminaries in our Interviews Section
In this issue of Spotlight Professor A 'Parsu' Parasuraman speaks to editor Sarah Powell about the concept of techno-ready marketing and the implications of techno-readiness for marketers.
Subject(s): Marketing / Sales, People
Source(s): Emerald Now
Posted: 2002-10-26
# Views: 78
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