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Tide detergent was disruptive technology at its best, positioning Procter & Gamble for decades of growth. An excerpt from Rising Tide, a new history of Procter & Gamble from Harvard Business School Press.


Subject(s): Industry Specific, History
Industry: Consumer Products
Source(s): HBS Working Knowledge
Author(s): David Dyer, Frederick Dalzell, Rowena Olegario
Posted: 2004-07-13
# Views: 290