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Search engine optimization (SEO) has become an important marketing tool. With so many professionals paying so much attention and money to SEO efforts, I am shocked by a huge mistake I see made repeatedly – site redesigns that break old links.

'Business Intelligence' is a technique utilised by the world largest and most successful companies to maximise profits, minimise risk, harness untapped potential and make educated, sharp strategy decisions based on accurate overviews of their own, up to the second, data.

Here's how you can wield this secret weapon for the benefit of your business!