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Displaying 1 to 2 (of 2) People Results

1. Crafting a Message That Sticks: An Interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.
Subject(s): Marketing / Sales
Source(s): The McKinsey Quarterly
Author(s): Chip Heath, Lenny T. Mendonca, Matt Miller
Posted: 2009-02-20
# Views: 106
2. Predictably Irrational: Beer, Pricing and the Human Mind (PDF)
A conversation with Dan Ariely.
Subject(s): Marketing / Sales, Organizational Behavior
Source(s): Deloitte Review
Author(s): Dan Ariely, Jon Warshawsky
Posted: 2009-10-14
# Views: 103
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