ROI, TCO, ROA... these financial terms provide power to wield for marketing executives of complex and expensive products or services. Sales organizations of companies that embrace ROI based selling, understand every nuance of the economic argument for decision-makers from the top down. Optimizing ROI tools and sales processes sets the bar high for your competitors.
Subject(s): Finance, Marketing / Sales
Source(s): Crimson Consulting Group
Author(s): Glenn Gow
Posted: 2007-09-11
# Views: 28146
