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As the opportunities to use personal data for marketing grow, companies search for how to strike the right balance between delivering the service customers want and the privacy they expect.

Businesses are buying and selling customer data in a dizzying number of ways.

Note: Older EBF articles are not currently online. I'm not sure if this is temporary or permanent. If you click you will be taken to the Archive.org site to find an archived copy.

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The absence of universally integrated privacy policy means consumers at the moment cannot feel confident that their personal details will remain confidential if they choose to do business online. The demand for greater protection must lead to companies and governments developing privacy policies on a global scale if e-commerce is ever to reach its potential.