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Search Results for Public Relations: 35 Entries Found




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Displaying 1 to 30 (of 35) Articles Results

1. Survey Finds Online PR Practices Slow on Evolutionary Curve
Short article discusses role of Internet in public relations.
Subject(s): Public Relations
Industry: Public Relations
Source(s): tnbt.com
Author(s): Phillips Publishing
Posted: 2000-12-23
# Views: 132
2. The Annual Shareholder Letter: Disclosing Leadership
"In an environment where past results are no longer a reliable indicator of future performance, the annual report letter is viewed as a unique statement of vision and personal accountability.

In four years of surveying shareholder letters, we've seen the good, the bad and the quickly forgotten -- unfortunately, most of them in the latter two categories...Our yearly research of the letters of 100 top-rated companies has determined that only about one-third of companies are writing distinguished letters that educate and engage readers."
Subject(s): Public Relations, Corporate Governance
Source(s): CEO Refresher
Author(s): Laura Rittenhouse
Posted: 2001-10-28
# Views: 148
3. Friedman's Principles of Public Relations
Nine important principles for PR effectiveness.
Subject(s): Public Relations
Source(s): CEO Refresher
Author(s): Mitchell Friedman, APR
Posted: 2001-10-05
# Views: 134
4. What To Do When a News Reporter Calls
Should you comment? If so, what should you say? About what should you be cautious?
Subject(s): Personal Improvement, Public Relations
Source(s): CEO Refresher
Author(s): Marti Smiley Childs, Jeff March (EditPros)
Posted: 2002-05-19
# Views: 104
5. Secrets of a Novice TV Star
A look at how to prepare for the television interview Q&A process.
Subject(s): Public Relations
Source(s): Inc. Magazine
Author(s): Jill Andresky Fraser
Posted: 2002-08-18
# Views: 126
6. The Key to Diverting Disaster: Preparation
A firm's failure to communicate effectively after an emergency strikes can be more destructive than the emergency itself. Here are six tips for creating an effective crisis communications plan.
See Related:
Subject(s): Management, Public Relations
Source(s): HBS Working Knowledge
Author(s): Richard Bierck
Posted: 2002-07-13
# Views: 117
7. Seven Tenets For Building Credibility - Communicating Effectively in a New Era of Skepticism
"...for those companies with a genuine interest in doing the right thing, we present Seven Tenets for Enhancing the Relevance, Clarity and Transparency of your Corporate Communications"
Subject(s): Management, Public Relations
Source(s): Babson Insight
Author(s): Sharon Merrill Associates
Posted: 2003-01-30
# Views: 234
8. Are You Ready for Your Close-up?
It's now part of every executive's job description: Be good at TV.
In the past, the big challenge was to give a good speech. Enter corporate speechwriters, who could make sure that the words on paper at least made sense. Keep your head down, stick to the script, and you're home safe. But now that's table stakes. Now you have to be fast on your feet, smooth in your delivery, and sharp in your comebacks -- and do it live, on air, face-to-face with an interviewer. Are you ready for your 15 minutes of fame? Here are six tips from the best media trainers in the business.
Subject(s): Personal Improvement, Public Relations
Source(s): Fast Company
Author(s): Alison Overholt
Posted: 2003-01-31
# Views: 169
9. The challenge of investor marketing
Note: Older EBF articles are not currently online. I'm not sure if this is temporary or permanent. If you click you will be taken to the Archive.org site to find an archived copy.
A growing headache for many executives is how to achieve a fair market valuation for their company. Success in courting shareholders requires the same professionalism as in other parts of the business.
Subject(s): Management, Public Relations
Source(s): European Business Forum (EBF)
Author(s): Hermann Simon, Bernhard Ebel, Markus B. Hofer
Posted: 2003-05-19
# Views: 108
10. Blinded with Silence
Note: Business 2.0 is now part of CNNmoney and some older articles are no longer available
Firms about to go public zip up and hide during a so-called "quiet period" -- but don't blame the SEC.
Subject(s): Finance, Public Relations
Source(s): Business 2.0
Author(s): Todd Lappin
Posted: 2003-06-20
# Views: 110
11. Amateurism Hurts PR Field
Poor and incomplete news releases and publicity practices, not only make the issuing firm look bad, they insult an editor's intelligence.
Subject(s): Public Relations
Source(s): MarcommWise.com
Author(s): Andy Marken
Posted: 2003-11-09
# Views: 110
12. Straight Talk About Public Relations Fees, Services
The art and science of public relations efforts and activities presented in terms corporate management understands ... price/performance and return-on-investment.
Subject(s): Public Relations
Source(s): MarcommWise.com
Author(s): Andy Marken
Posted: 2003-11-13
# Views: 106
13. On the Record: Managing Your Sound Bites
Many leaders will be called upon to speak with the media. Are you ready when the lights go on and the microphone is in your face? Here are four secrets to making a compelling case.

Editor's Note: an even better article on this topic is "Secrets of a Novice TV Star" at:
http://www.mbadepot.com/redir.php?ID=1961&file=links
Subject(s): Personal Improvement, Public Relations
Source(s): HBS Working Knowledge
Author(s): Gary Genard
Posted: 2003-12-07
# Views: 81
14. Public Relations Going O.K?
People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization's objectives.
Subject(s): Public Relations
Source(s): MarcommWise.com
Author(s): Robert A. Kelly
Posted: 2003-12-04
# Views: 92
15. Your Good Name: Before You Lose It
CEOs get the PR counsel that they allow -- and a lot of it is bad. Here, then, are seven simple truths about public relations learned the hard way.
Subject(s): Industry Specific, Public Relations
Industry: Public Relations
Source(s): Across the Board (ATB)
Author(s): Dick Martin
Posted: 2005-02-14
# Views: 122
16. Admitting Missteps May Boost Stock Prices
Corporations that accept responsibility for a bad financial year rather than blame external forces may see rewards from the stock market, according to recent research from Stanford professor Larissa Tiedens and her former colleagues at the University of Michigan.
Subject(s): Public Relations
Source(s): Stanford University
Author(s): Marina Krakovsky
Posted: 2005-04-20
# Views: 68
17. Hot Off The Press
During a corporate crisis, the media can aggravate an already difficult situation. But by employing effective media relations, leaders can guide their companies safely through the storm.
See Related:
Subject(s): Public Relations
Source(s): STERNbusiness (NYU)
Author(s): Irv Schenkler
Posted: 2005-07-21
# Views: 94
18. Killing Rumors: A 50-Year Old Mathematical Formula Is Key Tool in Managing Crisis Communications
During World War II two Harvard University psychologists - Gordon W. Allport and Leo Postman - studied wartime rumors and came up with a mathematical formula that described the way a rumor works and suggested ways to control or eliminate a rumor.
See Related:
Subject(s): Public Relations
Source(s): Crisisnavigator
Author(s): Helio Fred Garcia
Posted: 2006-02-28
# Views: 250
19. Narrowing the Credibility Gap, or, Managing the Art of the Promise
Scan the newspapers for the latest political or corporate crisis. All too often, you will find organizations and leaders incapable of delivering promises that, straightforward when articulated, became prohibitively complex in execution.

Promise management - the science of systematically connecting what we say with what we do -- is quickly becoming a differentiating factor in the decision making mindset of the twenty-first century. This has profound implications for corporations and leaders.
Subject(s): Management, Public Relations
Source(s): Ivey Business Journal
Author(s): Chris Anderson
Posted: 2006-03-10
# Views: 101
20. Press Releases for Every Occasion
There's a part of the PR puzzle that even savvy publicity-seekers sometimes miss -- you can't just write "a press release", you have to write the right kind of press release. There's no such thing as a "one size fits all" release. Smart publicists have variations of the press release model ready to be go, depending on the occasion.
Subject(s): Public Relations
Source(s): CEO Refresher
Author(s): Bill Stoller
Posted: 2006-06-09
# Views: 98
21. The New Rules of PR
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet.
Subject(s): Public Relations
Source(s): MarketingProfs
Author(s): David Meerman Scott
Posted: 2006-08-06
# Views: 128
22. Media Relations 101
risis communication is essential, but it is only an adjunct, not a substitute for consistent and persistent communications with the organization's various key constituents, day in and day out. Some of the essential steps to good press relations include: ability, anticipate, accuracy, appearance, attention etc. This article discusses do and don'ts of medis relations in detail. [BNET Annotation]
Subject(s): Public Relations
Source(s): NETA Online
Posted: 2006-09-26
# Views: 129
23. How to Measure Blogs and Other Consumer Generated Media and What to Do With the Data Once You Have It (PDF)
The problem with measuring blogs is not how to do it, but rather that the nature of blogs renders management impossible. This paper looks at both the tools and techniques that can be used to get a handle on this phenomenon, and provides advice to communications professional on what to do with the data once they have it. This article describes the basic structure of a blog measurement program and describes a few of the tools available for measurement. It also describes more sophisticated methods of blog measurement as well as discusses ways to participate in the blogosphere. [BNET Annotation]
Subject(s): Marketing / Sales, Public Relations
Source(s): Institute for Public Relations
Author(s): Katie Delahaye Paine, Andy Lark
Posted: 2006-10-02
# Views: 140
24. Guidelines For Measuring Relationships in Public Relations
During the past few years, a number of academicians have been seeking ways of more effectively determining the overall value of PR, not only to organizations in particular, but also to society in general. Two academicians who have played a leading role in this area have been Dr. Linda Childers Hon of the University of Florida and Dr. James E. Grunig of the University of Maryland.

Their efforts in seeking to develop a reliable PR Relationship Measurement Scale are documented in the pages that follow.
Subject(s): Public Relations
Source(s): Institute for Public Relations
Author(s): Linda Childers Hon, James E. Grunig
Posted: 2006-10-14
# Views: 137
25. How's your integration going?
The merger is done and it should be time to sit back and relax a bit. Now management is busy putting the new company together and everything is on track. Trouble is, management, your board, and Wall Street may not take your word for it. Booz Allen Hamilton's Gerald Adolph writes in Corporate Dealmaker magazine that determining how to measure merger success should be part of the earliest post-merger integration planning. There are three major challenges, Adolph says: 1) separating merger benefits from other nonintegration business and market changes; 2) demonstrating that the merging companies are doing what they said they would do (and if not, are deviating from the plan in a controlled fashion); and 3) quantifying the bottom-line impact of the merger integration.
Subject(s): Public Relations
Source(s): TheDeal.com
Author(s): Gerald Adolph
Posted: 2006-12-04
# Views: 82
26. There's a Reporter on Line One: Four Foolproof Tips for Talking to Media
We all want press coverage. We all have visions of the rest of the world valuing us, our companies, and our contributions.

But what happens when a reporter really is on line one? A blessed few can pick up the phone and say brilliant things. The vast majority of us panic.
Subject(s): Personal Improvement, Public Relations
Source(s): MarketingProfs
Author(s): Cheryl, MCPhilimy
Posted: 2007-01-04
# Views: 105
27. Treating Investors Like Customers (PDF)
Recent financial scandals have created a crisis in the relations between public companies and their investors. Companies need to find ways to restore their credibility and reconnect with their investor base. Paradoxically, most good companies already have the right analytical tools at hand. Seen from the perspective of the financial markets, a company's ultimate product is its equity. So, companies need to start applying to their shareholders the same kind of strategic disciplines they typically apply to customers.
Subject(s): Finance, Public Relations
Source(s): Boston Consulting Group (BCG)
Author(s): Eric E. Olsen, Gerry Hansell
Posted: 2007-03-04
# Views: 108
28. Conflict is Key
Of all the outside firms that entrepreneurs employ, PR firms probably have the toughest time getting--and staying--in their clients' good graces. Some companies feel they aren't getting as much media play as they deserve, while others think they're garnering the wrong kind of attention. Meanwhile, the cost-benefit analysis for public relations is pretty hard to calculate. We thought it would be interesting to get a sense of what PR people think about the companies they work for. So we asked Geri Denterlein, the founder and CEO of Denterlein Worldwide, a Boston-based PR agency, to write a letter to her clients explaining how her company can work with them to be more successful. We also asked her to dish on what client habits are, well, annoying. Here's her letter.
Subject(s): Public Relations
Source(s): Inc. Magazine
Author(s): Geri Denterlein
Posted: 2007-07-27
# Views: 143
29. Handling Media Inquiries
Effectively fielding questions from the press can really help your organization boost its public image, while failing to cooperate can sometimes be disastrous. Before the journalists come calling, develop a strategy for how you will handle media inquires.
Subject(s): Public Relations
Source(s): BNET
Posted: 2007-08-19
# Views: 82
30. Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company
For over 10 years Jason Calacanis (founder of Silicon Alley Reporter, Weblogs, and Mahalo) has been the subject of many new stories. He's also been a reporter on the other side of the table. As a result, he feels that he has learned a lot about how the PR and the press works--especially in the technology business. His philosophy of PR is summed up in six words: be amazing, be everywhere, be real. Here he offers up ten tips on how to do PR for your startup.
Subject(s): Public Relations
Source(s): Silicon Alley Insider
Author(s): Jason Calacanis
Posted: 2008-10-27
# Views: 140
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