Media Training 101 is an in-depth guide to handling the news media, written by a seasoned journalist and public relations professional. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Media Training 101 offers proven advice on topics such as gaining control during a crisis, following the rules for interviews, and capitalizing on a story once it's out. It explains the fundamentals of good public relations, such as devoting enough time and effort to manage your company's image and relying on facts in a crisis rather than spin, which often appears suspicious. You'll learn to craft a core message that will resonate with the public.
Subject(s): Personal Improvement, Public Relations
Author(s): Sally Stewart
Posted: 2004-07-21
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