Are Your Communication Strategies Really Engaging Employees?

The frequency at which the word “engagement” appears in any discussion about employee communication has begun to make me wonder whether we clearly understand what the term means. As communicators we have the opportunity to become creative in how we communicate and engage employees. The ultimate aim in employee communication has to be to create the “Aha!” moment. This is the moment when employees have the necessary information and can say, “Now it makes sense,” “Now I understand, ” “Now I can do something about it.”

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