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  1. Run This Diagnostic to Thoughtfully Build (and Evaluate) Your Startup’s Culture

    Most founders tend to remain high-level when the topic of culture comes up. For starters, there are tons of reads on why culture matters, but strikingly few on how to actually architect it. We all understand what it means to some extent, but it's rarely defined or broken down. There are frameworks for product/market fit or founder-led sales, but when it comes to culture, the … [ Read more ]

  2. When Pitching an Idea, Should You Focus on “Why” or “How”?

    There are two camps on the most effective way to frame an innovative idea. One contends you should emphasize why the idea is desirable. The other says you should focus on how to implement the idea. Which one is right? A research project found that the answer depends on your audience. If you’re making a pitch to novices, focus on why. If you’re making it … [ Read more ]

  3. Meet the Psychological Needs of Your People—All Your People

    Too many employers pay too little heed to the needs of the lower earners in their company. Here’s why—and how—they should shift gears.

  4. Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies

    As a marketer, you absolutely have to be able to show that you're generating ROI. Your stakeholders deserve to know whether and how their investment will help grow their business.

    Measuring ROI is simultaneously the easiest and most difficult task for most marketers. And it really comes down to two reasons.

  5. Leaders Should Revisit the Works of Three Corporate Culture Pioneers

    A trio of 20th-century thinkers yields insights into how to align culture with strategy and energize employees today.

Most Popular Articles

  1. A Model for Case Analysis and Problem Solving
    An article by Professor Edward G. Wertheim, College of Business Administration, Northeastern University Table of Contents: I. Why We Use the Case Approach II. Your Responsibilities III. The Six Steps for Problem Analysis 1. Comprehend the Case Situation: Data Collection, identify relevant facts 2. Defining the Problem 3. Identify the causes of the problem … [ Read more ]

  2. Michael Porter's Big Ideas
    The world's most famous business-school professor is fed up with CEOs who claim that the world changes too fast for their companies to have a long-term strategy. If you want to make a difference as a leader, you've got to make time for strategy.

  3. Profitably Parting Ways: Getting More Value from Divestitures
    Companies often struggle to capture the full value of a separation. Here’s how to do better.

  4. Winning with an IT M&A Playbook
    What brings repeated success in mergers and acquisitions? What ensures that IT does not cause a deal to falter? A playbook that makes IT integration faster, better, and future-proof.

  5. Decision Quality: Improving Value from Capital Allocation
    Without well-developed decision systems and processes to address the complexities of capital allocation, organizations often resort to long, drawn-out debates; politicking and gaming the system; the gut instincts of a brave executive and staff; or deferring to quantitative analysis alone. With large amounts at stake, the opportunities for improved decision quality can be considerable.

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