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  1. 7 Questions to Decode Your Manager’s Priorities

    It’s well known that understanding your boss’s priorities is crucial for career success. Yet many professionals find themselves guessing what their manager really wants or needs. The result? Misaligned efforts, wasted time, and missed opportunities for both you and your leadership. The problem isn’t just busy bosses or poor communication — it’s that we often don’t ask the good questions to get inside our manager’s head. … [ Read more ]

  2. A new operating model for people management: More personal, more tech, more human

    To get the most from employees, organizations need a more strategic, collaborative, fluid, and data-driven people operating system. Here’s how they can build one.

  3. Four Things You Should Know About Email List Validation

    Letting go of contacts you've worked so hard to gather isn't pleasant. Even more unpleasant, though, is getting bounces and seeing your engagement decline because your emails are going to the spam folder. Cleaning obsolete data from your email list is best-practice if you send mass emails.

    Most marketers know that a high number of bounces indicates that it's time for an email list cleaning. But … [ Read more ]

  4. Why Markets Need Not Fear Uncertainty

    Here’s a chicken-or-egg finance question: Do volatility shocks in equities markets cause business-cycle downturns, or do business-cycle downturns manifest as highly volatile stock prices? Research suggests that volatility is evidence of contractionary economic conditions already in place.

  5. Today’s relationship dance

    What can digital dating teach us about long-term customer loyalty?

    Editor's Note: I thought the online dating angle was a bit of a stretch and not so useful, but there is actually a lot of god content for marketers and for understanding and thinking about customers in this article.

Most Popular Articles

  1. A Model for Case Analysis and Problem Solving
    An article by Professor Edward G. Wertheim, College of Business Administration, Northeastern University Table of Contents: I. Why We Use the Case Approach II. Your Responsibilities III. The Six Steps for Problem Analysis 1. Comprehend the Case Situation: Data Collection, identify relevant facts 2. Defining the Problem 3. Identify the causes of the problem … [ Read more ]

  2. Michael Porter's Big Ideas
    The world's most famous business-school professor is fed up with CEOs who claim that the world changes too fast for their companies to have a long-term strategy. If you want to make a difference as a leader, you've got to make time for strategy.

  3. Profitably Parting Ways: Getting More Value from Divestitures
    Companies often struggle to capture the full value of a separation. Here’s how to do better.

  4. Winning with an IT M&A Playbook
    What brings repeated success in mergers and acquisitions? What ensures that IT does not cause a deal to falter? A playbook that makes IT integration faster, better, and future-proof.

  5. Decision Quality: Improving Value from Capital Allocation
    Without well-developed decision systems and processes to address the complexities of capital allocation, organizations often resort to long, drawn-out debates; politicking and gaming the system; the gut instincts of a brave executive and staff; or deferring to quantitative analysis alone. With large amounts at stake, the opportunities for improved decision quality can be considerable.

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