Rethinking the Marketing Organization
Many consumer-products companies have complex marketing organizations that hinder strategic focus, decision making, and responsiveness—undermining their ability to compete effectively in a changing marketplace. Here’s how to rethink the traditional model and rebuild a leaner, more agile structure that better meets today’s strategic challenges and cost pressures.
Content: Article | Authors: Alexander Purdy, Gabrielle Novacek, Lucy Brady, Stephen Moeller | Source: Boston Consulting Group (BCG) | Subjects: Marketing / Sales, Organizational Behavior