Author Talks: Peter Fader and Michael Ross share their playbook for customer centricity
When is the last time you took stock of your customer base? Two marketing and data experts say it’s due for a systematic review.
Content: Article | Authors: Anita Balchandani, Michael Ross, Peter Fader | Source: McKinsey Quarterly | Subjects: Customer Related, Marketing / Sales
Extending the “easy” Business Model: What Should easyGroup Do Next?
Its signature orange logo has made the “easy” brand one of the most recognizable in Europe – a stunning feat given that easy made its debut as recently as 1995. What began with easyJet has expanded to include easyCar and easyInternet. Now the company’s New Ventures Team must decide whether the no-frills, low-cost concept can be successfully applied to movie theatres, explains Professor … [ Read more ]
Content: Case Study | Authors: Anita Balchandani, Yves Doz | Source: INSEAD | Subjects: Entrepreneurship, Marketing / Sales | Industry: Entertainment / Media | Company: easyGroup